The third edition of NEXT seminar has as the main topic new management models for audiovisual industry, because they are key tools for facing these uncertain and changing times in media landscape. In this moment of transformation, management plays a central role and it is worth studying it in depth.
The first basic element for start making changes in management is to study the current situation of the media sector, emphasizing trends that are leading to the transformation. The aim is to present the axis which help to understand the future and let us know which formats and contents will come and which will be the business model. The second basic aspect is to learn how people within the business will face this transformation. Some tools will be offered to managers and professionals in order to make better decisions which meet their targets. That is, giving management the central role for facing today’s uncertainty.
Within the perspective of analyzing management in audiovisual industry in changing times, NEXT#3 is the closing event of 10th anniversary of Xarxa de Televisions Locals and the digital newspaper lamall.cat, whose festivities started in Cardedeu 10 months ago. The celebrations have pointed out during this year 2009 the leadership held by Xarxa Audiovisual Local, promoted by Diputació de Barcelona, in every aspect related to the local media in our country.